To build a world-class pan-African financial institution that promotes financial inclusion and fosters economic development of the continent.


Make banking and insurance an integrated service to satisfy our customers financial needs and create value for all stakeholders using superior market knowledge, operational excellence and a culture of integrity.


Our core values include Service, Integrity, Innovation, Excellence, Respect, Performance, Governance and Accountability.


We place customers at the center of everything we do. We want to exceed customer expectations and build relationships that last a lifetime.

Ethical Representation

We are conscious that our actions affect the lives of people daily. We believe in acting ethically, honestly and with integrity. It is ingrained in all we do as an organization and how we interact with our customers and business partners.


We constantly research to anticipate our customers’ needs, and use our deep market knowledge to provide innovative products and services aimed at satisfying the unique needs of our customers.

Development of our People

We recognize that our most significant asset is our people; we endeavor to help our employees reach their full potential. We respect our employees and value their uniqueness – in skill, style and experience.

Business Orientation

We take essential steps to achieve our strategic objectives to enable the vision and financial goals of our customers, strengthen the company and maximize return for the various stakeholders.