English 
Vista Bank (Gambia) Limited is the new name of FIBank
Vista Group is pleased to announce that the Central Bank of The Gambia has formally approved the rebranding of First International Bank (Gambia) Limited to Vista Bank (Gambia) Limited. A formal launch of the new Brand shall be announced in due course.
Simon Tiemtore, Chairman of Vista Group said: “This rebranding is a milestone in Vista’s declared intent of establishing a world class pan-African financial institution promoting financial inclusion and contributing to socio-economic development in The Gambia. It further expands Vista Bank’s existing operations in Guinea and Sierra Leone, which we will be augmenting through our impending purchase of La Banque Internationale pour le Commerce et l’Industrie de la Guinée (BICIGUI) in Guinea and Banque Internationale pour le Commerce l’Industrie et l’Agriculture du Burkina (BICIAB) in Burkina Faso, from BNP Paribas.
“Gambian citizens, SMEs and Corporates will shortly be benefitting from our digital, branch and agency distribution strategy, with an intensely customer-centric focus, a huge emphasis on quality customer service, cutting edge digital functionality and the provision of convenient, innovative banking products to meet their needs”.
The Vista Group, which is owned by Lilium Holdings, a U.S owned Investment Firm, supports customers by providing full range of accessible banking facilities to everyone. We intend to drive financial inclusion, engender socio-economic growth and national prosperity by meeting the needs of the Gambians and their businesses in our quest to become their bank of choice.
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Media Contact
Deborah Ross
Senior PR Director
BrandComms
+44 784 305 4899
deborah.ross@brandcommsgroup.com
About Vista Group
Vista Bank Group (Vista) www.vistabankgroup.com is a financial services holding company with the objective of building a world-class pan-African financial institution group and contributing to economic and financial inclusion in Africa.
Vista has entered into strategic partnerships with various global financial institutions to drive its growth strategy by focusing on MSME (SME banking, leasing, mesofinance, banking on women banking), trade and supply chain finance, bancassurance increasing profitability while controlling operating costs and mitigating risks.
Vista is focused on maximising the opportunities in its respective markets to become the financial institution of choice through innovative banking and insurance products.